Why did New World cigars emerge and why are they so different to their Cuban counterparts? The main catalyst was the Cuban Revolution instigated by Fidel Castro and Che Guevara in 1960 and the ensuing Cuban Embargo declared by John F. Kennedy in 1962. This not only displaced many cigar producers to Miami and the Dominican Republic as they fled Cuba, but also created a demand for cigars not blocked by the Cuban Embargo.
Let’s start with, what are New World cigars? It’s a very broad and generic term which I call, any cigar brand not made in Cuba. They have been known as “non-Cubans” but, it is a term that I found quite negative and that using this term (subconsciously) made you think of these cigars as a lesser quality product. Instead, think of them as a different cigar proposition.